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/ Polaar /
Polaar is a women's and men's skincare brand focused on using rare and unique ingredients cultivated in the artic - Boreal algae, Nunatak flower, Siberian ginseng. Yet, as their brand gained traction and product line expanded, their website didn't meet their needs anymore.
Role
UX/UI Designer, Art Director
Type
Client work
Year
2018
Employer
Braaxe
Design team
Ophélie Aubert
Pauline Seilles
The story starts in 1976, on the deck of the Vagabond, and takes the form of a family saga whose origins lie in the snowy scenery of the world's most remote regions. Polaar created a skincare brand as distinctive as its ingredients by finding rare and unique flora while exploring the tundra.
Thanks to Polaar's resounding success, the brand's e-commerce site could not keep up. However, with a new branding, website & social media presence, Polaar was ready to face new challenges.
My tasks in this project
- sketch & wireframing
- Art direction
- UI design
- responsive UI Design
- social media timeline & post creation
As a Junior Art Director, Polaar was a superb project. I was involved in all the branding steps, from the photoshoots to logo creation to social media posts for Instagram and Facebook.
As my first e-commerce website, it was a fantastic learning opportunity: mixing classic e-commerce functionality with branding, especially with skincare's subtle and delicate nature.
Polaar has a special and distinctive history which is a significant selling point. To that effect, I incorporated as much of the brand's history as I could on the website and their social media pages.
Here a few screens made for Polaar new website
